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What companies can learn from ‘micro mavens’
The world is moving so quickly in terms of the public’s dizzying uptake of social networking and new media technologies that many company executives struggle to know where to look in terms of trends...
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Companies must embrace new marketing reality
Every day it seems I’m interacting with senior business and communications executives who have embraced the myriad opportunities flowing from the growth of social media and its golden child, content...
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So you’re on social media, now what?
New research shows large companies in Australia are now well and truly ensconced on the social media landscape, but the question remains: Are these companies strategically using new media technologies...
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Four million reasons why you should be on LinkedIn
There will come a time when, if people Google your name and you don’t readily appear within a couple of pages of search results, then you don’t exist. We’re not at the point yet, but we are certainly...
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Is it time you started using SlideShare?
It’s been called the ‘quiet giant’ of the social web and it continues to power along despite very little media attention compared to social networking darlings Twitter, Facebook and LinkedIn. I’m...
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Two reasons why your company is now in the publishing business
Content marketing might be one of the hot buzz phrases in business circles at the moment but the notion itself – that companies create relevant and interesting content that informs or empowers or...
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Building trust for your brand in today’s social age
The public’s high-velocity adoption of all things social on the web should be ringing alarm bells in the upper echelons of all businesses, but particularly larger organisations with entrenched beliefs...
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Riding the content marketing tsunami in 2014
The content marketing tsunami will hit Australia in a big way in 2014, creating a knock-on effect that’s likely to impact not just the advertising industry but the business world in general. A quick...
View ArticleFive ways to boost your professional profile in the marketplace
Today’s marketplace is crowded, noisy, interactive and multi-channel; to stand out, you need to be consistent in your approach but more than that you need to show up and add genuine value. “Adding...
View ArticleHow to use video live-streaming to grow your personal brand
One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app. Live-streaming as a medium has been around a while but lack of decent...
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